The Culture of Design

The Culture of Design reimagines the store by canceling the entrance door for casual viewing, attracting  shy consumers. The store design focused on using lines to highlight various Cartier’s Iconic jewelry and watch collections. Beside each product and story, is a QR code that brings consumers to a game. 

The Culture of Design 打破傳統精品框架用「取消店門」的設計，吸引更多原本有興趣但可能不好意思走進專賣店的顧客。店內的整體規劃以卡地亞經典的產品設計為核心，透過線條布局，傳遞經典腕錶與珠寶系列. 另外也在精簡的產品故事與實際作品旁附上QR code；進入各系的專屬遊戲。